Second Year Students Rave about Seminars
Reporter Staff
Issue date: 10/1/01 Section: News
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Several second-year students have expressed strong approval for the week-long seminars that were offered the week before the official start of the fall quarter. The seminars were held from September 17-21. Students who successfully complete these seminars will receive 2 units of school credit toward graduation. Small groups of 5 to 12 students together with a faculty member had an opportunity to discuss in close quarters topics that ranged from Leadership to Marketing to Finance to Economic Transformation. Ben Foss, MBA2 noted: “The second year seminars were superb. I think everyone in the session really enjoyed the chance to wrestle with some intellectual issues and learn from one another.”
Jen Bergeron, MBA2 said: “Our seminar was a chance to explore in a small-group setting a topic that I have always been passionate about: leadership. It was a real opportunity to get to know some classmates better and Dean Joss. The major lesson I came away with is the importance of understanding oneself as a precondition for truly effective leadership. It was truly one of the academic highlights thus far in my GSB experience.”
Laurie Hoye, MBA2, said: “Jennifer Aaker's seminar on understanding the cross-cultural consumer combined fun fieldwork (research trips to the Stanford Mall, to the Mission District, the Marina and Chinatown in San Francisco, to the 99 Ranch supermarket) with a sample of the theoretical and applied work that comes from such research. Genevieve Bell, an anthropologist by training who does global ethnographic research for Intel, co-taught the class. The combined insights from two such brilliant women, each coming from a different academic discipline and applying her skills in very different ways, gave us a rich sense of the complex and interesting questions that come up when companies market to different cultures. The seminars’ small-group setting and interdisciplinary focus were elements of my college experience that I had really missed here at the GSB.
And Doug Scott, MBA2, who took Professor Glenn Carroll’s seminar on the beer industry, reflected: “I was surprised at how readily I could apply Professor Carroll’s theories beyond the scope of the class, especially after a couple of Belgian ales. Seriously, they had immediate practicality.”
Jen Bergeron, MBA2 said: “Our seminar was a chance to explore in a small-group setting a topic that I have always been passionate about: leadership. It was a real opportunity to get to know some classmates better and Dean Joss. The major lesson I came away with is the importance of understanding oneself as a precondition for truly effective leadership. It was truly one of the academic highlights thus far in my GSB experience.”
Laurie Hoye, MBA2, said: “Jennifer Aaker's seminar on understanding the cross-cultural consumer combined fun fieldwork (research trips to the Stanford Mall, to the Mission District, the Marina and Chinatown in San Francisco, to the 99 Ranch supermarket) with a sample of the theoretical and applied work that comes from such research. Genevieve Bell, an anthropologist by training who does global ethnographic research for Intel, co-taught the class. The combined insights from two such brilliant women, each coming from a different academic discipline and applying her skills in very different ways, gave us a rich sense of the complex and interesting questions that come up when companies market to different cultures. The seminars’ small-group setting and interdisciplinary focus were elements of my college experience that I had really missed here at the GSB.
And Doug Scott, MBA2, who took Professor Glenn Carroll’s seminar on the beer industry, reflected: “I was surprised at how readily I could apply Professor Carroll’s theories beyond the scope of the class, especially after a couple of Belgian ales. Seriously, they had immediate practicality.”